Tealium – eBooks + Reports
An important aspect of Tealium’s promotional and marketing materials are thought leadership eBooks, guides, and reports. Working with the project manager, writer, and other members of our team, my responsibility was to translate the raw copy and our concepts into visually compelling design.
The Organization of the Future
Tealium’s major thought leadership piece for Summer 2022. While implementing a CDP (Customer Data Platform) to improve customer experiences makes sense in theory, operationally, it has been hard to execute – especially at scale. This guide was developed to empower companies to better understand how to harness the tech and their own talent, both to create a winning CDP team and that ultimate goal of excellent CX.
CDP Starter Kits
For customers, with so many resources, technology, and options out there it can feel overwhelming when deciding how to start their CDP journey.
To set teams up for success, Tealium created a comprehensive CDP Starter Kit (generic or tailored to one of our 5 key verticals). They help customers plan for, evaluate, and build a comprehensive strategy around buying and implementing a customer data platform.
Joy of Data
Tealium’s main educational piece of Winter 2021, this eBook provides a wealth of ‘data recipes’. These recipes showcase ingredients that make up the campaigns which will create joyful experiences for customers.
(Preview 3 of 7 chapters)
Build or Buy White Paper
The CDP Institute is a vendor-neutral organization dedicated to helping companies manage customer data. Tealium sponsored this education white paper with the CDPI, as well as provided the service of designing and laying out the asset. While white papers are minimalistic, it is still integral to ensure their design flows well and is visually comfortable for readers.
